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Lantern Bug App Development

CHALLENGE

 

Design a solution to help raise awareness for and decrease the spread of AIDS in Thailand.

SOLUTION

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A mobile app that provides users with geotagging to input infected area information, gives users the opportunity to live chat with physicians and AIDS specialists if they aren't able to reach one, and offer a rewards system through the app to redeem at partnered hospitals for lower cost checkups.

TOOLS

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Whiteboarding, Marvel, Illustrator

PROCESS

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  • Research

  • Storyboarding

  • Business Model / Audience Segmenting

  • Personas / Scenarios

  • Wireframes

  • Prototype / Testing

  • Presentation

RESEARCH

 

AIDS-related deaths are in the nineteen thousands.

 

WHY?

 

  • Unprotected sex between partners

  • Prostitution

  • Parent-to-child transmission

  • Insect/bug bites

 

HOW WOULD THIS APP HELP?

 

  • View map zones of reported outbreaks

  • View flagged zones where insect/bug bite rates are high

  • Users can chat anonymously with clinicians/physicians and receive directions to the nearest "protection stop (hospital)"

  • AIDS and other geographic related FAQs

  • Redeem points towards a low price check up at one of our sponsored hospitals

Lantern Bug.jpg
artist statement002.jpg
lantern-info.jpg

PERSONA #1

Pattarawadee Akarawat (The Local)

 

Location: Muang Chiang Mai, Chiang Mai, Thailand

Profession: Writer

Education: Studying for a Bachelors Degree in Mass Communication

 

Relationship with Brand and Product:

  • Content/Features

  • Top Downloads

  • App Rank

 

User Experience Goals:

  • Useful

  • Reliable

  • Motivating

  • Safety

 

App Musts:

  • Have updates

  • Be quick

  • Great customer service

 

App Must Never:

  • Too many animations

  • Not easily accessible

 

SCENARIO

final_presentation (1)_Page_12.jpg

PERSONA #2

Carly Wade (The Tourist)

 

Location: New York, NY, USA

Profession: Starbucks Manager

Education: Associates Degree in Communications

 

Relationship with Brand and Product:

  • Gathering information

  • Feels reliable

  • Top downloads for traveling out of the country

 

User Experience Goals:​​

  • Safety

  • Fast

  • Helpful

 

App Musts:

  • Have a fast login

  • Be interactive

  • Be safe to use

  • Ease of use

 

App Must Never:

  • Not easily accessible

 

SCENARIO

final_presentation (1)_Page_16.jpg

PERSONA #3

Anada Bunyasam (The Doctor)

 

Location: Muang Chiang Mai, Chiang Mai, Thailand

Profession: Medical Physician

Education: PhD in Medical Science, M.D.

 

Relationship with Brand and Product:

  • Gathering information

  • Feels reliable

  • Features

 

User Experience Goals:

  • Dependable

  • Motivating

  • Truthful

 

App Musts:

  • Be quick

  • Have an offline feature

 

App Must Never:

  • Shut down or have major updates without warning

  • Not be easily accessible​

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SCENARIO

final_presentation (1)_Page_20.jpg

View full presentation here.

Brand Development - Danielle Ussery

Wireframes - Danielle Ussery

Presentation Design - Danielle Ussery

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